Well this blog comes to you from New York. I am waiting for a flight to the UK, where I will be spending the weekend before flying on to Barcelona to have a look at wine growing in Spain. This week I have spent here in New York and in Maryland, I have been talking to wine promotion people and regional marketing organizations. I am interested in how regions brand, and then market themselves - as I feel the Barossa Valley is not doing as good a job as it could at this. My Nuffield scholarship that I am on at the moment is helping me find out how other regions are doing this and giving me lots of ideas that the Barossa might like to try.
The photo today was taken in Washington state, it is of the entrance to the Red Mountain AVA, a relatively small but, I think up and coming area for premium grapes.
Back at home it continues to rain in small amounts. We have had 20mm for the week, however this was spread over 5 days (useful, but not ideal). Just another piece of news I have from home, this week the Barossa Grape and Wine association appointed a CEO. He is Sam Holmes, and I look forward to meeting him and working with him when I get back home.
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