Well this blog comes to you from New York. I am waiting for a flight to the UK, where I will be spending the weekend before flying on to Barcelona to have a look at wine growing in Spain. This week I have spent here in New York and in Maryland, I have been talking to wine promotion people and regional marketing organizations. I am interested in how regions brand, and then market themselves - as I feel the Barossa Valley is not doing as good a job as it could at this. My Nuffield scholarship that I am on at the moment is helping me find out how other regions are doing this and giving me lots of ideas that the Barossa might like to try.
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The photo today was taken in Washington state, it is of the entrance to the Red Mountain AVA, a relatively small but, I think up and coming area for premium grapes.
Back at home it continues to rain in small amounts. We have had 20mm for the week, however this was spread over 5 days (useful, but not ideal). Just another piece of news I have from home, this week the Barossa Grape and Wine association appointed a CEO. He is Sam Holmes, and I look forward to meeting him and working with him when I get back home.